For Race Directors & Event Organizers
Automate your
Stop exporting CSVs. Start growing your events.
Connect your event registration platform to 7,000+ apps through Zapier. Sync registrations to your email marketing, CRM, and spreadsheets—including custom questions, discount codes, and capacity alerts.
How It Works
From first call to full automation in three simple steps.
Discovery Call
Tell us about your registration platform and goals. 30 minutes, no obligation.
We Build Your Integration
Custom Zapier workflows designed for your specific events and tools.
You Save Hours Every Week
Registrations flow automatically. Focus on your event, not data entry.
What We Do
From quick Zapier setups to custom API integrations, we help event organizers automate their registration workflows.
Marketing Consulting
Strategy and setup for email marketing, audience segmentation, and campaign optimization. Get more registrations from your existing audience.
- Email sequence design
- Audience segmentation
- Campaign performance analysis
- First-timer nurture programs
Zapier Integrations
Connect to 7,000+ apps instantly. Sync registrations to Mailchimp, Klaviyo, HubSpot, Salesforce, Google Sheets—no code required.
- 7,000+ app connections
- Map any custom registration question
- Route data by answers (first-timer, t-shirt size)
- Real-time sync & capacity alerts
Custom API Work
When Zapier isn't enough. Direct API integrations, scheduled jobs, webhooks, and custom data pipelines built for your specific needs.
- Direct platform API access
- Scheduled data syncs (cron jobs)
- Webhook endpoints
- Custom business logic
Real Results for Event Organizers
Proven automation patterns that save time, reduce errors, and drive registrations.
Welcome Email Sequences
Automatically add registrants to segmented email lists. Tag by event, distance, and first-timer status for personalized follow-up.
CRM Synchronization
Keep Salesforce, HubSpot, or your CRM updated automatically. Create contacts, log activities, and track lifetime value—no manual entry.
Capacity Alerts
Trigger "selling fast" and "last chance" campaigns when events hit 75% and 95% capacity. Create urgency that converts.
First-Timer Nurture
Identify first-time participants via custom questions and enroll them in dedicated support sequences. Training tips, gear guides, and race-day prep.
Discount Code Tracking
Monitor ambassador codes, partner promos, and campaign performance in real-time. See which channels actually drive registrations.
Race-Day Reminders
Automated pre-event communication sequences. Packet pickup details, course maps, parking info—all triggered by registration date.
Sponsor Data Sharing
Automatically sync opted-in participant data to sponsor CRMs and email lists. Set up once, deliver leads to partners in real-time—no manual exports.
Abandoned Cart Recovery
Take over your platform's abandoned cart communications. Send personalized follow-ups through your own email system with your branding and messaging.
Team & Group Management
Automatically organize team registrations, notify team captains, and track group sizes. Keep relay teams, corporate groups, and charity runners coordinated.
Simple, Transparent Pricing
Every project starts with a free 30-minute discovery call.
Starter
Single event, simple workflow
- Zapier app access included
- 1-2 Zapier integrations
- Custom question mapping
- Single event setup
- Documentation & training
- 30-day support
Professional
Multi-event organizers
- Zapier app access included
- Up to 5 integrations
- Advanced custom question routing
- CRM + Email + Sheets sync
- 1-hour training session
- 90-day support
Enterprise
Custom solutions & ongoing support
- Zapier app access included
- Direct API integrations
- Scheduled jobs & webhooks
- Marketing consulting
- Priority support
- Retainer options available
Add-Ons
Not sure which plan fits? Every engagement starts with a free discovery call. No commitment until you're confident we're the right fit.
Integrations
Connect your event registration platform to the tools you already use.
Event Registration Platforms
Destinations (7,000+ via Zapier)
Email Marketing Integrations
Klaviyo, Mailchimp, Constant Contact, and more—beyond basic sync:
- Revenue attribution per email campaign
- Customer lifetime value tracking
- Advanced segmentation by registration data
- Automated flows triggered by custom questions
Connect to 7,000+ Apps
If it works with Zapier, it works with your registrations.
Slack, Notion, Airtable, QuickBooks, Twilio, and thousands more.Why Extra Day?
We specialize in event registration automation. While general Zapier consultants need to learn your industry, we've already built the integrations for ACTIVE.com and Let's Do This. We understand custom questions, capacity tracking, discount codes, and the unique needs of race directors.
You're not paying us to learn—you're paying for solutions that work from day one.
What We Automate
Let's Talk About Your Workflow
Every project starts with a free 30-minute discovery call. We'll discuss your current setup, identify automation opportunities, and give you an honest assessment of what's possible.
No pressure, no obligations—just a conversation about how to get you that extra day back.